You’ve probably wondered if you could get a registered trademark for a clever phrase you blurted out. Or maybe it was a memorable name for a new product or business or a logo, symbol, or design you created? These are the types of identifiers most of us usually think of as being something that can be protected as trademarks. Let’s call them the “traditional” types of trademarks.

Did you know that you may also be able to get a trademark protection for a variety of less “traditional” types of marks? It might to news to some that among the different types of registrable “non-traditional” trademarks are color and product shape and packaging? And unless you are an experienced trademark attorney or share a home with one, you probably don’t know that you can get a trademark registration for a smell, a sound, and motion as well.